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Such sites earn revenue from a mix of advertising and sale of additional options.
This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.
While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.
Opinions and usage of online dating services also differ widely.The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.