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Van der Woodsen, by contrast, is the blonde, effortlessly cool free spirit.
Blair, the Veronica, inspires fear; Serena, the Betty, inspires envy. K., you can go to Columbia [University] one day a week.
As Ostroff put it, “It holds such a place in pop culture and in society where people just really say, ‘I remember everything around that show.
I remember where I was [when watching it] and what I was doing in my life.’”Viewers wanted to dress like the characters; they wanted their haircuts and jewelry and ringtones; they wanted to talk like them and listen to the music they listened to.
And it was even more difficult for us, because we were going after a younger, more finicky audience.”There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda.
Meanwhile, a new television network, the CW, was simultaneously in the midst of a delicate birthing process.
A decade ago this fall, just as social media was fracturing pop culture into a million pieces, a pair of sophomore show-runners, a start-up network, and a cast of barely of-age millennials aligned to capture one last old-fashioned teenage zeitgeist.